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Why Did Kraft Discontinue Chicken Noodle Dinner

Why Did Kraft Discontinue Chicken Noodle Dinner? (2023)

Last Updated on December 31, 2022 by Shari Mason

Many products just disappeared from the market without a word, including Kraft Chicken Noodle Dinner. 

Its production suddenly stopped, and some consumers wondered why they couldn’t see this product in local stores anymore. 

The Kraft Chicken Noodle Dinner was a popular quick side dish from the 60s to the 90s. But why did Kraft discontinue Chicken Noodle Dinner? Do they have a plan to bring it back?

Real Reasons Why Kraft Discontinued Chicken Noodle Dinner

close up shot of chicken noodle

Popularity

My Food and Family’s official Twitter account claimed that they stopped the production of Kraft Chicken Noodle Dinner because it is not popular enough. However, the response to that tweet seemed to say another thing. 

It was a quick and easy side meal popular at the end of the 1900s. But up to this day, many netizens are still looking forward to having Kraft’s Chicken Noodle Dinner again on their table.

Change of Recipe

There are no official statements from the management regarding Chicken Noodle Dinner’s recipe change. But consumers were questioning the change of taste a few years before the product halted production.

Changing recipes is a common practice in the food industry. Companies usually choose a more affordable product with a similar taste to replace a certain ingredient. 

Those changes are not usually advertised or announced, but we can always change the ingredients label for more comparison.

Is It Really Not Popular Enough?

No, Kraft’s Chicken Noodle Dinner was popular from the 1960s to the 1990s. But later on, many consumers claimed that the taste changed, and its popularity declined.

Despite that, many consumers started an online petition to bring this Chicken Noodle Dinner back. For instance, the iPetitions platform recorded more than 3,000 signatures over the past ten years. 

Some consumers also use Twitter and Amazon to voice their intentions of returning it to the market. 

When Did Kraft Discontinue Chicken Noodle Dinner?

Kraft discontinued making the Chicken Noodle Dinner in 2009. This product was made with enriched pasta and is an excellent source of iron, making it an easy side dish for the family.

After the halted production in 2009, it got harder to find the Chicken Noodle Dinner at some local grocery stores.

Fortunately, online retailers like Amazon could still sell this product until around 2010 and a few months later.

Kraft’s Press Release On The Discontinuity of The Product

chicken noodle and a bread

In May 2011, the official Twitter account of My Food and Family replied to another user that they had stopped the production of Chicken Noodle Dinner in 2009.

My Food and Family, previously called Kraft Recipes, is a website launched by Kraft Heinz to help consumers prepare family meals [1]. Their tweet also explained that the reason behind the halted production was its declining popularity. 

Some replies urge the management to bring the Chicken Noodle Dinner back because it used to be part of their childhood, and they wanted to reminisce about their old memories.

Are There Any Plans On Bringing It Back?

There are no plans to bring it back at the moment.

In 2018, the official Twitter account of My Food and Family followed up on the replies of their previous tweet regarding the halted production of Chicken Noodle Dinner. 

They stated that management currently has no plans to continue producing this product.

FAQs

Where can you buy Kraft Chicken Noodle Dinner?

You can not buy Kraft Chicken Noodle Dinner anywhere right now. It was available at local grocery stores and online retailers until its production stopped in 2009.

How to make Kraft Chicken Noodle Dinner?

You can make Kraft Chicken Noodle Dinner by mixing chicken bouillon, carrots, cornstarch, celery, butter, and water in a saucepan. Let it simmer until it thickens. 

Then, cook the noodles and drain them after. Finally, mix the noodles with sauce and enjoy. The entire process will take 10 to 20 minutes. 

In Summary

The Kraft Chicken Noodle Dinner was an easy-to-cook side meal or dish that goes well with everything, like pork, beef, or chicken. There were also numerous twists that one can make using this product. 

For instance, including it in cooking a casserole leaves a new twist to its classic recipe. 

It had a creamy flavor that appealed to the entire family whenever served. However, the production of this Chicken Noodle Dinner stopped in 2009, leaving many people to make an online petition to bring it back to the market. 

Reference:

  1. https://www.businesswire.com/news/home/20190321005207/en/Kraft-Heinz-Rebrands-Kraft-Recipes-Website
Shari Mason

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